Agencies Issue Final Rules on Affiliate Marketing
October 26, 2007
Circular No. 11906

The federal financial regulatory agencies have issued final rules that provide consumers with an opportunity to "opt out" before a financial institution uses information provided by an affiliated company to market its products and services to the consumer.

The final rules on affiliate marketing implement section 214 of the Fair and Accurate Credit Transactions Act of 2003, which amends the Fair Credit Reporting Act (FCRA).

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