Leading the Way: A Workforce Development Video Campaign

Leading the Way: A Greater Rochester Workforce Development Video Campaign challenges teams of high school students from local P-TECH schools to create 30-second videos to serve as public service announcements detailing skills required to work in industries that are currently hiring.

2016 Winning Videos
Workforce Development Video Campaign
First Place: "Cybersecurity"
P-TECH Rochester
Workforce Development Video Campaign
Second Place: "Food Processing Do's and Don'ts"
Western New York Tech Academy
Workforce Development Video Campaign
Third Place: "How Is Food Processed?"
Western New York Tech Academy
Workforce Development Video Campaign
"PSA-Instrumentation & Control Technology"
Wayne Finger Lakes P-TECH
Workforce Development Video Campaign
Western New York Tech Academy
Workforce Development Video Campaign
"Importance of Teamwork in the IT Field"
Wayne Finger Lakes P-TECH
Workforce Development Video Campaign
"The World of Security"
P-TECH Rochester
Workforce Development Video Campaign
"The Benefits of a Technical Engineer"
P-TECH Rochester
Workforce Development Video Campaign
"The Program"
Wayne Finger Lakes P-TECH
Event Details

Students from Wayne Finger Lakes P-TECH, P-TECH Rochester and Western New York Tech Academy submitted 47 videos as part of the campaign. This pool was narrowed to the top nine finalists, which will be announced at the ceremony. The nine finalists videos—three from each of the participating schools—will be shown and scored live by a panel of judges during the ceremony at Golisano Auditorium at Rochester Institute of Technology.

Prizes include:

  • 1st Place Winner: The team will have their video shown in movie theaters in the Greater Rochester region.
  • 1st, 2nd and 3rd Place Winners: The teams will receive laptops, generously provided by the Farash Foundation.
  • 4th-9th Place Winners: The teams will receive cash prizes, generously provided by the Rochester Area Community Foundation and the Great Rochester Chamber of Commerce.

Download the event program for more details.

Date and Time
Monday, January 9
Dinner and registration: 5:30 p.m.
Awards ceremony: 6:00 p.m. - 7:30 p.m.
Golisano Auditorium
Rochester Institute of Technology
1 Lomb Memorial Drive
Rochester, NY 14623
Registration is closed.
Judging Panel, Host and Speakers
The judges on the panel are Dave Phillips, Training Manager of G.W. Lisk Company, Inc.; Staci Henning, Executive Vice President and Chief Marketing Officer of Greater Rochester Enterprise; Robin Willner, Director of New York State P-TECH Leadership Council; and Rajesh Barnabas, Producer at Rochester Community Television. John Kucko, anchor at WROC News 8 First, will host the event, and Lovely A. Warren, Mayor of Rochester, and Jennifer Leonard, President and CEO of Rochester Area Community Foundation, will give remarks.
Sponsors and Industry Partners

Our sponsors include Farash Foundation, Rochester Area Community Foundation and Greater Rochester Chamber of Commerce.

Our industry partners include Finger Lakes Advanced Manufacturing Enterprise (FAME), Lenel Systems International-United Technologies Corporation, Liberty Pumps, Optimax Systems Inc. and University of Rochester.

What Is the Challenge?

This year’s campaign drew submissions from three P-TECH schools in the Greater Rochester Area—Wayne Finger Lakes P-TECH, P-TECH Rochester and Western New York Tech Academy. Videos were required to highlight one technical skill associated with a P-TECH career pathway (such as designing and implementing computer network systems, as needed in the information technology industry) and two professional skills (such as personal traits or group experience) in a 30-second segment. See the “Submission Requirements” section below for further details on requirements for submissions.

Details About the Campaign
Why a Video Campaign?

The videos serve as a peer-to-peer learning tool and will also serve as public service announcements. Through the video campaign, students help raise awareness about the type of career opportunities available in the Greater Rochester region.

What is P-TECH?

The P-TECH (Pathways in Technology Early College High School) model is a 6-year program (covering grades 9-14) that focuses on career readiness and involves a partnership between at least one school district, college and employer—making up a “P-TECH school.” Students who complete the program receive a high school diploma and an associate college degree at no cost. The program includes comprehensive training in science, technology, engineering and math, as well as access to industry mentors, with the goal of providing a pathway to full-time employment after graduation.

Team Structure

Students may form into teams of three and each student may only be part of one team. Students may act in each other’s video and do not need to be part of the team. However, all students participating in the competition on a team or acting in a video must complete the permission forms.

Parent/Student Permission and Release Forms

All participating students must sign the Submission Waiver and Release Form. A parent or legal guardian must sign a Parent Release Form and a Participant Release Form. Submission forms will be provided to your teacher.

Submission Requirements

Student participation packets, which provide more details about the campaign, including rules, requirements, and prizes, are below:

Catch the Winning Video at the Movies
For two weeks starting February 17, the following movie theaters will be showing the winning video.

Regal Eastview Mall 13
Eastview Mall
70 Eastview Mall Drive, Victor, NY 14564
Regal Greece Ridge Stadium 12
The Mall at Greece Ridge
176 Greece Ridge Center Drive, Rochester, NY 14626
Regal Henrietta Stadium 18
525 Marketplace Drive, Rochester, NY 14623
Cinemark Tinseltown USA and IMAX
2291 Buffalo Roadd, Rochester, NY 14624

Key Dates
September 20, 2016
Q&A Session: Rochester P-TECH
September 20, 2016
Q&A Session: Western New York Tech Academy
September 21, 2016
Q&A Session: Wayne Finger Lakes P-TECH
November 18, 2016
Deadline for Video Submissions
November 22, 2016
First Round of Judging
November 30, 2016-
December 1, 2016
Second Round of Judging at Each P-TECH School With Local Industry Partners
January 9, 2017
Awards Ceremony



Javier Silva
Associate Director, Community Engagement

Edison Reyes
Program Manager, Community Engagement

Chelsea Cruz
Program Manager, Community Engagement

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